Content creator, Grayson Dolan, first found a web following with his twin brother Ethan Dolan on the app Vine. Here they created short videos of pranks on each other, snippets of their daily lives, and challenge videos. By popular demand, they made a YouTube channel which now has over 10 million subscribers and additionally led to them becoming part of the web group ‘Sister Squad’ with some other well-known social media influencers which ultimately accelerated their internet careers.