Entrepreneur, YouTuber, singer and the founder and owner of beauty brand Jeffree Star Cosmetics, first found fame when releasing his album Beauty Killer in 2009, where he was successful enough to embark on several world tours. However, after leaving the music industry in 2013, Jeffree pursued another passion of his, makeup. He began creating videos of his new beauty looks and tutorials, which led to him too soon after producing his own highly successful cosmetic line.