Yo Gotti is one of the few rappers who has achieved mainstream success after many years of underground activity and has maintained it for well over a decade. Ten years after the North Memphis native debuted on cassette, he first touched the Top Ten of Billboard’s R&B/Hip-Hop Albums chart with Back 2 da Basics (2006), and has since strung together Top Ten pop entries including I Am (2013), The Art of Hustle (2016), I Still Am (2017), and Untrapped (2020). While no one would classify the gruff street hustler as a pop-rapper, Gotti has often achieved gold and platinum status, counting “Down in the DM,” the number eight Hot 100 hit “Rake It Up,” and “Put a Date on It” among his biggest RIAA-certified singles.