Social media has created a space for anyone, anywhere, to upload and view content at any time. This has in turn enabled musicians to reach new levels of accessibility, spawning the phenomena of “TikTok songs” – tracks which have gained notoriety through TikTok or other short-form content platforms. People who use these apps quickly become familiar with trending audios simply by scrolling, meaning these songs make themselves instantly recognizable to large audiences.
You can capitalize on the recognizability of viral sounds by booking a TikTok-trending musician. Posting videos of your event with the trending song overlaid will also boost online engagement and in-person interest. Their reach brings in guests and gives them something to talk about, which then spreads your event to more people. In short, TikTok is how many viewers know who a musician is and what they’re doing. People will come to see them, growing your crowds as a result.
Julia Cole is an excellent example of a TikTok music star. The country artist has amassed an impressive 1 million followers on the platform, and rakes in thousands of views per post. Other songs like “All Hat No Cowboy” by Belles, co-written by Dan Harrison, have garnered hundreds of thousands of views online.
Having viral hits like them on your roster attracts audiences and ensures your event has a fresh, up-to-date vibe. So, if you want more eyes on your event, let the audience choose for you by booking the musicians behind trending songs.
An unexpected field to benefit from social media is stand-up comedy. Posting select clips has proved an effective method to gain attention in this highly competitive industry. Watching a comedian share a humorous story or interact with the audience (“crowd work”) can give people a taste of their style. Booking a comedian with an online following can bring greater attention to your event by letting people know what they’ve signed up for.
Comedy has the added draw of being different every time, which encourages audiences to come see for themselves. It provides something concrete to look forward to, while holding an element of mystery.Short videos of crowd work from your event can provide additional content after the fact, creating the potential of more buzz in the future.
Comedians with established online presences include Adam Mamawala, a standup whose resume includes appearances on MTV and Amazon Prime. Tina Friml is another who regularly goes viral for her bright personality and humor that juggles self-deprecating jokes with teasing the audience.
A consequence of the rise of TikTok is that audience attention spans are becoming shorter and shorter. Having access to nearly unlimited content means that people are constantly looking for the next bite of entertainment. Because of this, audiences seek out the unusual or unexpected to grab their attention and keep a hold on it.
Consider seeking out a variety artist if you’re looking for just that, as they offer entertainment distinct from music or standup. They add something new by being a change from what audiences are used to. Clips of the artist at your event can also become content for TikTok, Instagram Reels, or YouTube Shorts. Different artists cover an extensive range of skills, meaning there’s bound to be a perfect fit for your event.
Many areTikTok famous in their own right. Take for example Tiny Girl Big Show, who tours the country hosting independent shows and visiting Renaissance Faires. Her classic circus skillset includes contortion and balancing acts. She has amassed a large social media following for her humor and impressive abilities.
Degy Entertainment’s variety artist Ivan Pecel specializes in juggling. He’s a master of the craft, handling anything from plastic rings, flaming torches, to even axes. Pecel’s skills keep viewers’ attention with a mix of amazement and anxiety at his high-stakes show.
In an era where people's attention is spread thin, breaking from the mold by booking a variety act is an excellent way to stand out from the crowd.
The widespread use of social media has made getting attention more difficult in multiple ways, but it also offers new marketing advantages for before, during, and after an event. Booking a social-media famous act can bring in more guests, and a video made at your event could garner interest after the fact and increase future sales.
Want to explore your options? Check out Degy Enterntainment's roster to find the next hit.
TikTok-era entertainment refers to booking performers who have built followings through short-form content platforms like TikTok, Instagram Reels, and YouTube Shorts. These artists come with built-in audiences familiar with their work, making them instantly recognizable to Gen Z and millennial attendees while naturally generating social media buzz for your event.
TikTok famous artists bring pre-existing social media followings that amplify event promotion, create instantly recognizable content for younger audiences, generate organic viral moments that extend event reach, provide built-in marketing through their platforms, and resonate authentically with Gen Z attendees who discovered them through social media.
Degy Entertainment tracks trending artists across TikTok, Instagram, and YouTube. We monitor viral songs, rising follower counts, engagement rates, and trending audios to identify musicians with momentum. Our roster includes TikTok music stars like Julia Cole and artists behind viral country hits perfect for festivals and events.
Absolutely! Viral comedians often excel at live events because their social media presence showcases their style through crowd work and storytelling clips. Performers like Adam Mamawala and Tina Friml bring established fanbases and create shareable live moments. Plus, crowd work clips from your event become additional viral content.
Variety artists include jugglers, contortionists, circus performers, and other unique entertainers who offer visual spectacle distinct from music or comedy. They're trending because they create highly shareable content for short-form platforms, capture shortened attention spans with visual amazement, and provide unexpected entertainment that stands out in crowded social media feeds.
Book viral artists 3-6 months in advance when possible. TikTok fame can accelerate quickly – an artist with 100K followers today might have 1 million in months, significantly increasing their booking fees and demand. Early booking locks in pricing and availability before they explode on social media.
Yes! TikTok artists typically promote their tour dates on their social media platforms, exposing your event to their followers. Additionally, attendees familiar with the artist are more likely to create and share content from your event using trending sounds and formats, organically amplifying your reach beyond traditional marketing.
Viral talent works exceptionally well for college events, music festivals, Gen Z-focused gatherings, corporate events targeting younger employees, brand activations, community festivals, and any event where social media engagement and audience buzz are key success metrics.
Maximize buzz by booking viral performers with active social media presences, creating designated photo/video opportunities with good lighting, encouraging attendee content creation through contests, using the artist's trending sounds in your promotional content, capturing crowd work and unique moments, and maintaining active event hashtags across platforms.
Not necessarily. Some TikTok trending artists are still emerging and offer competitive rates despite large online followings. However, as their fame grows, so do their fees. Degy Entertainment helps identify rising talent at various price points, balancing viral appeal with budget considerations for maximum impact.
While TikTok trends skew younger, many viral artists have cross-generational appeal – especially in country music, stand-up comedy, and variety acts. The key is selecting performers whose content resonates beyond Gen Z. Degy Entertainment can recommend viral talent appropriate for your specific demographic mix.
Measure ROI through social media metrics(hashtag usage, mentions, shares, reach), ticket sales and attendance increases, user-generated content volume, post-event engagement and follow-up interest, press and media coverage generated, and sponsor satisfaction with brand exposure. Viral talent typically delivers measurable digital impact beyond attendance numbers.