As the music festival season approaches, there is no denying the importance of making your event stand out from the rest. This can take shape in various ways, from a fantastic lineup to having your event well organized and planned, and finding ways to “wow” your audience with the experiences you provide. The latter portion, regarding your audience, is one of the most critical factors of a successful festival from start to finish, as they will leave you a raving review and return year after year!
In this blog, we will explore how one of the many experiences you can provide to your ticket holders is the key to unlocking the heart of your festival experience: VIP/Backstage Passes.
What Are VIP Passes?
These are usually extra tickets that can be bought in addition to a festival ticket. It’s an opportunity for attendees to get premium seating, glamping, yoga, behind-the-scenes access, meet and greets, early access, VIP bathrooms, special refreshments, and early entry. Other VIP offers could be exclusive gifts or party experiences like a VIP-only after-party! Popular inclusions in VIP music festival experiences are:
VIP passes can be arranged in different ways, depending on the exclusive fun experiences that you want to provide. The general VIP pass can be used to display who can partake in other offers like the ones mentioned previously. There are pre-show or after-show VIP passes to allow clearance to an area behind the stage for a limited time before the act goes on or after the show is over, usually paired with a photo-op or exclusive meet and greet.
Lastly, backstage VIP passes take exclusivity to the next level by granting access to areas typically off-limits to general admission ticket holders – such as soundcheck sessions, artist dressing rooms, and behind-the-scenes zones. These exclusive perks not only boost fan engagement and loyalty to the festival and performers, but also serve as powerful marketing tools and revenue drivers for your event.
You Should Want A VIP Pass At Your Event!
Offering VIP tickets enhances your event to create a sense of an exclusive community, increase event revenue and elevate your brand. Opportunities that will have your audience shocked, like a unique meet and greet, soundcheck, interactive engagement opportunities like Rhythmetrix or silent Headphone Disco, and so on, showcase how your event can go above and beyond for those VIP ticket holders.
Utilizing special VIP badges will aid in creating a way to differentiate between attendees and develop a sense of exclusivity that can be worn. The VIP badges alone are a desirable keepsake item sought after, so make sure you create a durable, unique, and stand-out piece that will excite your audience to wear it as they participate in those VIP experiences!
Not only does it create more fun for attendees in the time between sets of your lineup or during the sets pending the activity, but it also allows you and your team to increase the price of tickets for a potential gross revenue gain.
However, as these are additional tickets to your general admission, you will want to estimate the cost for your specific VIP perks and ensure that it reflects what it takes to put on the experience.
Getting The VIP Experience At Your Event
As we’ve said before, the VIP experience takes your event to the next level. These moments create exclusive opportunities that build community, once-in-a-lifetime memories, and loyalty to your event, and they prove that you do and continue to impress your audiences! With the right VIP experiences, strategies, support, and marketing, more people will attend your event. At Degy, we’re committed to meeting you where you are and guiding you in crafting the perfect VIP experiences as part of your planning process.
Are you ready to take the next step in making your festival a fantastic experience for you and everyone attending? Fill out our intake form to start planning the event of your dreams today!